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The contemporary fashion line designed in the heart of the North West has embodied the effortless yet edgy ethos of the ‘heart of Manchester’.

Since our first sale in Salford, Manchester in 1972, Brave Soul has grown from a small yet sought after fashion label to a global brand synonymous with the best of British design and street style, being stocked in over 1500 stores worldwide, flagship stores, and impressive and diverse showrooms in Manchester, London, New York, Dusseldorf and Hong Kong.

Brave Soul is owned and run by founders and brothers Rajan and Sanjay Kumar, who recognised a niche in the market for affordable trend led fashion. Owned by Whispering Smith, the family run company has years of experience and in collaboration with a team of fresh designers has developed trend led products to satisfy customers throughout the world.

Since our first sale in Salford, Manchester in 1972, Brave Soul has grown from a small yet sought after fashion label to a global brand synonymous with the best of British design and street style, being stocked in over 1500 stores worldwide, a flagship store in Madrid and Barcelona, and impressive and diverse showrooms in Manchester, London, New York, Dusseldorf and Hong Kong.

Distinctive, confident and constantly evolving, season after season, each Brave Soul collection embodies the multifaceted nature of the modern man and woman – we pride ourselves on designing clothes that empower them.

2008 saw a massive expansion in our already impressive range of knitwear, jersey, outerwear, wovens, denim, shoes and accessories, even though our range had expanded, our vertically integrated process from inspiration to design, sampling production and sales with quality control has remained in house. From the latest catwalk trends, to providing your essential wardrobe staples Brave Soul has it all. We allow you to open the door to fast and affordable fashion, before it hits the high street and the masses.

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